What to Say When Connecting on Linkedin With Alumni You Dont Know
Alumni intelligence: Observe alumni with LinkedIn
Finding alumni can be troublesome where the effectiveness mainly depends on the receptiveness of the alumni themselves. Today, I will share how piece of cake information technology is to enrich any database, especially relating to alumni. This will save tons of trouble in sieving these information out yourself.
Introduction
This article is the starting time of a 3-function series, centered around alumni intelligence, finding out more virtually your alumni to amend approximate prospects and appraise current form curriculum.
- Alumni intelligence: Find alumni with LinkedIn
- Alumni intelligence (Awarding #1): Analyzing the Employability of Graduates using LinkedIn Data
- Alumni intelligence (Application #2): Analyzing Postgraduate pathways of Alumni using LinkedIn Data
Now, I will be sharing more on the several utilise cases of alumni data and how that applies to y'all. We take also crafted a dashboard and will be sharing more nearly the real-life applications of alumni information as nosotros movement forth the series.
The consequence with alumni information today
Permit'south be honest, how many times take you seen a survey from your university and simply ignored it? Well if your answer is all the time, y'all're not alone. According to the Higher Didactics Statistics Agency (HESA) in the Great britain, graduate survey response rates were only at 52.8% at best. What's worse, there is a lot of time and effort involved in compiling all these responses merely to be met with a lacklustre response rate which most probably renders the findings equally an inaccurate representation of the intended population.
Why LinkedIn is the best data source for alumni data
(ane) : LinkedIn has a large user base
Not only does LinkedIn accept over 750 million users to date, it is the well-nigh pop professional networking site. What this means is that whoever you are trying to find, virtually likely has a LinkedIn account.
(2) : LinkedIn data is largely up to engagement
Although the reliability of the data is solely dependent on the user'southward diligence in updating their profile and well, honesty of course. Generally the data provided is authentic because users are motivated to include authentic data likewise as to religiously update their profiles to ensure that recruiters and professionals in their network get the latest data as they plan for their next task hop. All of that, and the fact that LinkedIn is primarily social, aka a hotbed of ego-boosting updates as I'1000 sure people can't look to let their LinkedIn connections know of their contempo promotion or new job.
(3): Conducting surveys are a thing of the by
Long gone are the days of tedious legwork trying to collect survey responses of each individual alumni. More devastatingly, surveys are often met with radio silence, not many are interested or willing to put in the effort to fill up in surveys.
Let's assume that they exercise indeed reply to the surveys: what are the chances that information will be updated? Certain, they will be accurate equally of the survey. But what happens when you want up to date information a year later? Yearly surveys will definitely come up off every bit annoying and repetitive.
With LinkedIn data, no try is needed from the alumni themselves. Moreover, you will get a much larger and much fresher dataset whenever you require. This will definitely be more effective and fourth dimension-efficient in the long run every bit you lot save tons of time obtaining the information from LinkedIn itself where the data is larger and more than recent.
Who alumni data is relevant to
When 1 thinks of alumni information, you would assume it applies to universities just. However, alumni data extends beyond that and includes stakeholders such as associations and corporations alike. For universities, the offices of alumni relations and admissions will instantly come to mind but other departments such as the offices of advancement, cadre curriculum and postgraduate programmes also come into play. As for associations and corporations, information technology is important that they collect data about their alumni. Well, how exactly are these stakeholders involved?
Applications of alumni data
(1): Engaging alumni
Stakeholder: Office of alumni relations, Universities
Alumni date can only be effective if you know enough about your alumni. Having their contact details is simply bereft in trying to accordingly reach out to them. Finding out more than nearly the industry they're working in, where they're working in makes alumni engagement much more targeted and customised to the kind of alumni y'all're reaching out to.
Need someone to share more about the finance industry to current undergraduates? With an enriched puddle of alumni data, you lot can simply put the large wealth of data to use and filter out people who hold a respectable position in that particular industry. Thereafter, you lot can attain out to them personally rather than mass sending emails and crossing your fingers in wish of a response.
(ii): Engaging prospective students
Stakeholder: Office of admissions, Universities
For most, people enrol into a university to obtain a degree and hopefully experience nifty career progression in the future. Knowing how useful a particular degree is volition certainly concenter these prospective students and entice them to enrol into your university. Statistics such every bit a high percentage of graduates obtaining directorial roles will definitely make your academy stand out amidst others.
(3): Fundraising
Stakeholder: Function of advancement, Universities
Know who to reach out to. Non anybody will be willing or have the means to donate to the organisation. Perhaps by filtering out alumni that hold at least a directorial position in a company, yous are able to sieve out people who are relatively successful in their career and are more than happy to give back to their university in terms of donation or by setting up a scholarship or foundation to aid the side by side batch of students. This volition not just save you the legwork and hassle of contacting every alumni but also save the organisation the problem of coming off also abrasive and money hungry.
(4): Analyzing Career Pathways of Graduates
Stakeholder: Office of cadre curriculum, Universities
Know how your alumni are faring. With information such equally seniority level and company about an private, you lot can guess how successful your alumni are after graduating from the university.
(5): Analyzing Postgraduate pathways of Alumni
Stakeholder: Office of postgraduate programmes, Universities
With postgraduate education information provided by users on LinkedIn, universities are able to find out the near pop postgraduate universities and courses in their vicinity and improve upon their current postgraduate curriculum.
(half-dozen) Recruitment and Re-hires
Stakeholder: Associations and Corporations
Alumni information is important to associations considering it tin help them cast a wider cyberspace in terms of recruitment. Past reaching out to the relevant personnel, these associations tin take more constructive recruitment which leads to expansion in the grade of manpower every bit well as resource such as money.
Similar to Associations, corporations do good from collecting alumni data besides. Corporate rehires not just relieve you lot time as compared to hiring a completely new employee, they run out to exist much more effective. Re-hires are twoscore% more than productive in their beginning quarter at work and they tend to stay in the job longer. This is perchance due to these previous employees having a sense of familiarity to the work culture and environment of the company.
Case Study: Singapore Management University
To bring these applications to life, we have combined some of these utilize cases into a dashboard centering on the usefulness of alumni data to universities specifically, Singapore Management Academy (SMU).
Step one: Planning for insights and dashboard outline for Singapore Management University (SMU)
When trying to analyse alumni with the data provided, we approached it by listing out questions that a university could possibly want answered. We have therefore broken it downwards into 6 key questions to be answered.
Q1. On an aggregated level, where accept university alumni relocated and what career paths have they taken?
The key objective here would be to find out the distribution of alumni in terms of location, manufacture and companies they are working in. This gives an aggregated view of alumni beyond all graduation classes and the career paths that they have taken.
Q2. How competent are alumni in obtaining employment upon graduation?
The aim is to find out more most alumni's employment, more specifically their starting time task. There is certainly more to evaluate in terms of when they obtain their first jobs and where they were employed. This provides an insight into how well the university prepares their students for the workplace.
Q3. How are alumni progressing in their careers?
The objective is to notice out whether the alumni are progressing in their task. This is where we discover the distributions of seniority level based on graduating batch. We tin can then decide how well alumni are faring in the workplace and whether they're getting sufficient promotions.
Q4. How relevant are alumni'southward course of studies to their career?
The main objective in this page is to effigy out if alumni are working in an industry related to their major. Additionally, we aim to detect the well-nigh pop skills and certificates that these alumni attained exterior of their academy's course curriculum.
Q5. Does a university's undergraduate alumni go on to have postgraduate studies at their alma mater?
The main aim hither is to detect out the percentage of alumni that pursue a postgraduate caste and how many have it at their previous academy. Additionally, we can detect which universities are popular for postgraduates.
Q6. How does the university alumni compare against its competitors?
The objective here is to compare the university with its universities using metrics such as time to obtain first chore, percent of alumni in college seniority levels, etc. What constitutes every bit a 'competitor' university would be geographic location and similarity in majors offered.
Step 2: Data preparation
Our data source is LinkedIn and through scraping this information we are able to obtain these data points for people information:
The information shown above are datapoints that Mantheos offers to our clients trying to practise exactly that. Should this be a projection that you are looking to kickstart within your university or corporation, feel gratuitous to drop us an email here to notice out more.
Without a doubt, data obtained through such means will not exist 100% make clean so we had to take some steps to ensure that the information we nerveless were of people who actually attended the university. For instance, this meant removing people who claim to take studied in the university way before the university was even established. Later all the data cleaning, we can finally get started on the visualisation elements.
Step iii: Deciding what visualisation elements to include
The near of import questions when information technology comes to visualisations would exist how to best portray a item insight, whether it is easily understood past the user. A bar nautical chart would make sense to display a static view and a line chart to portray a tendency that changes with time. In terms of the artful for the visualisations, it is important to stick to a theme to preserve consistency and organization. When deciding the colours to apply, you would accept to accept into business relationship professionalism likewise as scale it to your finish client's needs. With that said, we are now fix to move on to the next steps of this case study which will exist covered in the next article for this serial.
Conclusion
With LinkedIn becoming a staple for every working adult, it is high time that we leverage this data and put information technology to good use. You tin can find out more about our LinkedIn scraping services hither or drop us an email.
What's side by side
Following this article, we will be deep diving into the applications of alumni data such as employability and postgraduate analysis. These case studies will requite you lot a better idea of how you tin transform LinkedIn information into actionable insights for your organisation.
References
Power of corporate alumni networks
Poor survey responses
Source: https://medium.com/nerd-for-tech/alumni-intelligence-find-alumni-with-linkedin-7b5270e6c7b1
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